As Project Lead and Producer for Telemundo 39’s 2025 Brand Image Campaign, I spearheaded the concept, coordination, and execution from start to finish. I developed the creative direction, managed timelines and resources, and oversaw every production phase including writing, connecting key talent, producing, and editing the final pieces. The campaign focused on three core aspects of the station’s programming: news, weather, and “Responde,” the consumer investigative segment.
It premiered during the Olympics, capturing hundreds of thousands of views and reinforcing the station’s brand identity with a dynamic, high-visibility launch. My role involved close collaboration with internal teams and external partners to ensure seamless delivery under tight deadlines. The success of the campaign strengthened audience engagement and elevated Telemundo 39’s presence in a competitive market.
Client
Telemundo 39
What We Did
Brand Promotion, Production, Direction, Editing, Project Management
2025 Brand Image Campaign
Building a Stronger Brand Identity
The campaign was designed to elevate Telemundo 39’s brand by showcasing its commitment to trusted news, accurate weather, and consumer advocacy. Through strategic storytelling and cohesive visuals, it reinforced the station’s position as a reliable and engaging community resource.
