Author
Edgar Garcia
Scope
Brand Identity
Our project for Neon Atlas focuses on crafting a cohesive and compelling brand identity that resonates with outdoor enthusiasts. We aim to translate the brand’s core values: durability, connection to nature, and responsible exploration, into a tangible visual and verbal language. This involves developing a distinctive logo, a harmonious color palette of earthy greens, creams, and browns, and a versatile set of brand guidelines that ensures consistency across all touchpoints, from the inviting storefront to their online presence and product packaging. The goal is to establish Neon Atlas as the go-to destination for high-quality outdoor gear, fostering a strong sense of community and inspiring countless adventures.
