Hispanic Heritage was a special campaign celebrating the rich stories and cultural impact of the Hispanic community, brought to life through on-air talent including anchors, reporters, and meteorologists. As project lead, I oversaw every stage from concept to delivery, coordinating with talent, scripting segments, and managing timelines across departments.
I produced and edited the full campaign package, ensuring each piece reflected authenticity, pride, and storytelling that resonated with our audience.
Project
Telemundo
What We Did
Brand Promotion, Production, Direction
Bilingual Campaign Production for Broadcast and Social Media
In addition to the on-air campaign, I produced custom elements for social media to extend the reach and engagement of the project across platforms. I also led the creation of English-language versions for NBC, adapting the content to resonate with a broader audience while maintaining the integrity of the original message. This involved close collaboration with both creative and editorial teams to ensure consistency in tone, visual identity, and cultural nuance across all formats.
