For this FC Dallas campaign, I served as both producer and director, overseeing a series of promotional videos positioning Telemundo 39 and NBC 5 as the Official Home of FC Dallas. The project included a variety of creative assets, from high-energy brand spots to intimate player vignettes, aimed at celebrating the team’s culture and deepening its connection with local fans. I was heavily involved in the creative development, production planning, and on-set direction,
working closely with talent, crew, and client stakeholders to ensure each piece reflected the energy and spirit of the club. On set, I directed and captured key interviews and dynamic b-roll with FC Dallas players, shaping visual narratives that were both authentic and engaging. This campaign was a blend of sports storytelling and branded content, produced with a sharp eye for pacing, tone, and audience engagement.
Project
FC Dallas
What We Did
Brand Promotion, Production, Direction
Hype Promo
A Bilingual Campaign for Every Fan
Created for both Telemundo 39 and NBC 5, this campaign was designed to connect with FC Dallas fans in both Spanish and English. I led production across both languages, ensuring each piece, from promos to player vignettes, felt authentic, inclusive, and true to the club’s diverse community.
