To build excitement around the highly anticipated return of El Señor de los Cielos, we launched the El Señor de los Cielos giveaway, a campaign offering audiences the chance to win a large TV and speaker system. I led the production of campaign elements across on-air, social media, and radio platforms, ensuring consistency in branding and messaging.
From scripting and coordinating promotional spots to editing visual assets and managing timelines, I helped deliver an engaging and seamless experience that drove audience participation and boosted awareness for the series premiere.
Project
Telemundo
What I Did
Brand Promotion, Production, Direction, Writing
Campaign Promo
Shaping the Creative Vision Behind the Campaign
In this campaign, I took the lead on writing promotional scripts, directing on-air talent, and editing the final assets to ensure a cohesive and compelling message across all platforms. From concept to final delivery, I shaped the creative vision of the giveaway to match the tone and energy of the show. Whether working on-air spots, social clips, or radio scripts, my focus was on delivering high-impact content that captured attention and drove audience engagement.
