For this Dallas Cowboys campaign with Telemundo 39, I served as project lead, producer, director, and editor, overseeing the creative from concept to final delivery. The core of the campaign was the “Casa Oficial” initiative, which featured a wide range of deliverables including 30, 15, 10, and 5-second broadcast variations, all tailored to position Telemundo 39 as the official Spanish-language home of the Cowboys.
Additional phases of the campaign included preseason game promos, training camp content, and daily segment support, all produced with both on-air and social media audiences in mind. I led production logistics, creative direction on set, and post-production workflows to ensure every asset aligned with the bold, fast-paced spirit of the Cowboys brand while engaging Spanish-speaking fans across platforms.
Project
Dallas Cowboys
What We Did
Brand Promotion, Production, Direction, Edit
Official Broadcaster of the Cowboys
Leading Every Phase of the Campaign
As project manager, I oversaw the full scope of the campaign across broadcast, social media, and out-of-home (OOH). I managed timelines, coordinated cross-functional teams, and ensured every deliverable, from on-air promos to digital cuts and static OOH assets, was delivered on time and on brand. This end-to-end management allowed for a seamless rollout across all platforms, reinforcing Telemundo 39’s position as the official Spanish-language home of the Dallas Cowboys.
