Author
Edgar Garcia
Scope
Brand Identity / Web Design
Atomic Plane is the banner for my freelance design practice. It represents my core belief that the best brands are a fusion of insightful strategy and undeniable character. Through Atomic Plane, I get to partner directly with clients to build identities that are not only visually distinct and thoughtfully built, but are also designed to make a genuine human connection.
The inspiration for the name and look comes directly from my fascination with the mid-century “Atomic Age.” I’ve always been drawn to that era’s unique mix of scientific precision and boundless optimism, especially in the sleek forms of early aerospace design. The name itself reflects this duality: “Atomic” for the core, foundational ideas, and “Plane” for the journey and forward momentum. This blend of meticulous craftsmanship and a forward-thinking spirit is the foundation for my brand’s identity and the work I strive to create.
The Brand
The Atomic Plane brand identity reimagines Atomic Age retro-futurism with a tactile, analogue feel. Drawing inspiration from vintage space-age comics, it fuses bold linework and halftone colors with energetic radiation motifs. The entire system is layered with textures of worn paper, ink smudges, and a subtle grunge, giving the brand a tangible, lived-in quality that feels both nostalgic and powerfully raw.
